Hemsby is a village, civil parish and seaside resort in the English county of Norfolk. It is situated some 7.5 mi (12.1 km) north of the town of Great Yarmouth. Hemsby borders the villages of Winterton-on-Sea and Scratby. ~Wikipedia
The postcard shows that the store was in the hands of A.L.Church and in the current day it is owned by O.L.Church. Much of the building has been changed. Notice the tree in the distance is still there…