Great Yarmouth, often known to locals as Yarmouth, is a coastal town in Norfolk, England. It is located at the mouth of the River Yare, 20 miles (30 km) east of Norwich. It has been a seaside resort since 1760, and is the gateway from the Norfolk Broads to the North Sea. ~Wikipedia
One of many Post Offices in Great Yarmouth. In 1900 the Postmaster was John W. G. Whiting (North Denes) also as indicated on the shop sign. How many shops do you see today devoting window space to lard ?